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SAN CLEMENTE, Calif., May 15, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Image Protect Inc. (OTC: IMTL) (imageprotect.com) (“Image Protect” or the “Company”), a global leader in the end-to-end copyright infringement sector, is pleased to highlight a new Interactive Advertising Bureau (“IAB”) report confirming record growth in the digital advertising market in 2018. The report can be found here.
“This report signals an accelerating digital ad growth curve and represents a powerful validation of our strategic vision,” commented co-CEO Matthew Goldman. “We are closing in on the deployment of our new digital image marketplace, which represents a socially-based, in-image advertising platform. Our analysis suggests it will map very well over this new data from IAB.”
The report was commissioned by IAB and conducted by PwC. Management is eager to call attention to the report’s findings because they boldly underline the Company’s strategic investment rationale as it readies a highly disruptive digital advertising platform model set to go live in August.
The IAB report found that total sales in the digital ad space in 2018 jumped 21.8% on a year-over-year basis, breaking out above the $100 billion threshold for the first time, closing the year near $108 billion – a new record for the digital ad market. It also represents an acceleration in the growth curve.
The report also points to the massive contribution of social media as a factor in the growth of the digital advertising market, with its share of the total pie rising from just 8% in 2012 to 27% in 2018. Given that a large percentage of image sharing occurs over social media platforms, management anticipates this aspect of the use-case pie to be particularly important in establishing the scope of its in-image advertising footprint following the launch of the online marketplace next quarter.
Mr. Goldman continued, “Our new advertising revenue model is predicated on the inherent value of digital imagery when it is experienced as free for users and monetizable for Image rightsholders simultaneously. Embedded ads offer an exceptional solution. Users get what they want, and rightsholders no longer have to worry about copyright protection because they have a direct route to monetization that grows in proportion to the usage and sharing of their imagery. And it is through this sharing mechanism that we will see the digital ad revenue expand over time.”
About Image Protect
Image Protect protects and monetizes creative works. By uniting technology with a team of copyright experts, we ensure that content providers preserve the value of their digital assets. Our web application monitors the global Internet to seek and collect evidence for illegally used visual content. Then our legal partners across North America, Europe, and Asia ensure our clients receive appropriate compensation for work used without valid license.
Safe Harbor Provision
Cautionary statement for purposes of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Information in this news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of the Company and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the execution and performance of contracts by the Company and its customers, suppliers and partners. The Company disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.